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Why Physical Therapists Should be Thriving
Why PTs Should be Thriving At CSM this year, in front of 15,000+ attendees, we held up a cardboard sign with a statement written on it that turned out to be a bolder proclamation than I thought. That sign said: PTs Should be Thriving Not Just Surviving While it seemed obvious to me and our team, and not particularly provocative, the reaction we received was one of surprise, delight, support, and excitement. The word ‘bold’ was used [...]
The 30 Things Patients Value Most: What Every PT Needs to Know
The 30 Things Patients Value Most: What Every PT Needs to Know As physical therapists, how many times have we heard the phrase “We have to show value of our services”? The word “value” is likely said hundreds of times at annual conferences and echoed throughout PT school classrooms. But do we actually have a deep understanding of this term? A detailed understanding of what your patients truly value is crucial—it can improve everything from your marketing efforts and [...]
Our Vision: 100 Thrive in ’25
100 Thrive in ‘25 Our Vision of Greatness It’s 5pm EST on Tuesday, December 12th 2025, when an email appears in the inbox of everyone at MovementX. Suddenly, celebrations commence. Virtual confetti is thrown. Congratulatory emails are sent. GIFs are shared on slack. Meals are ordered, and drinks start flowing. It’s official. MovementX has achieved its goal of 100 Thrive in ‘25. While the physical therapy industry still has its challenges, MX is a shining example of what can [...]
Why Does MovementX Make Money?
Why Does MovementX Make Money? Recently, we had an exceptional physical therapist candidate take an unexpected turn. She made it to the end of our interview process and it was clear that she would be a great contributor to MovementX. Just before we were set to make the offer, we received an email from her expressing appreciation for the process, but sharing her decision that she decided to pursue her own business. While this happens from time-to-time (and we [...]
Our Approach to Financial Transparency
Our Approach to Financial Transparency At MovementX, we have always believed in the concept of transparency, both for our patients and our providers. Transparency, when done well, builds trust and creates a stronger community. There are numerous ways in which I think it does so, including but not limited to: engaging and empowering our team, creating a clear picture of what success looks like, facilitating an ownership mindset, and building better decision making. And ultimately at the end of [...]
What Does a $115K PT Caseload Look Like?
What Does a $115K PT Caseload Look Like? When you first start building a caseload, it can feel daunting to grow it to a point that’s financially sustainable, spiritually fulfilling, and reflects the enormous amount of value you bring to people’s lives and the community. As a PT student, I was told by more than one clinical advisor that it was impossible to earn over $100K/yr as a physical therapist. Well, now the truth is, you most certainly can. [...]
Our Big Goal
Our Big Goal: 100 Thrive in ‘25 At MovementX, our mission is to help people move their best so they can live their best. It’s a message we have found that resonates across many different communities… You can take it to a CrossFit Box and tell their members you want them to move their best, so they can set Personal Records, and thus live their best; You can take it to an older adult and tell them you want [...]
What All Physical Therapists Need to Know About Mastering the Patient Journey
What All Physical Therapists Need to Know About Mastering the Patient Journey Think of the patient journey as the stepwise process all of your patients will go through with you—from being a complete stranger unaware that you exist to being a superfan of your services and everything you stand for. What most people miss: It’s easy to think of the ‘Active Care’ stage as the entire patient experience. Sure, that’s where most of the PT magic happens, but it’s [...]
