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Am I Expected to Market? — Part 1
Am I Expected to Market? The Importance of Marketing in Physical Therapy Part 1: The Why Imagine a physical therapy job where you have the freedom to build a career you love—welcome to MovementX. At MovementX, we are redefining what the best physical therapy job looks like… one where autonomy, flexibility, and transparency lie at the core of building a career you love. While many things set MovementX apart from the typical physical therapy practice, two key aspects are [...]
A Week in the Flexible Life of a MovementX Provider
A Week in the Flexible Life of a MovementX ProviderAt MovementX, we believe in empowering physical therapists with the flexibility and autonomy they need to thrive personally and professionally. Say goodbye to the restrictive in-clinic model and hello to a flexible, fulfilling, and fun physical therapy career. Here’s a glimpse into what your week could look like as a MovementX physical therapist! Monday: Easing into the Week8:00 AM: Wake up leisurely, brew your favorite coffee, and take a moment to enjoy [...]
Why PT Productivity is the Wrong Measure – Part 2
Why PT Productivity is the Wrong Measure—Part 2And what MovementX measures insteadBack in part 1, we covered why productivity is the wrong measure to focus on, especially for organizations that want to create the best physical therapy jobs.Here in part 2, we will cover where MovementX aims efforts instead, as well as the philosophy behind why.But first, let’s start with a quick story. Best is Our StandardWhen Tom Brady left New England for a Tampa Bay team that was 7-9 the [...]
Why PT Productivity is the Wrong Measure – Part 1
Why PT Productivity is the Wrong Measure—Part 1Why most companies focus on it, and why MovementX does notThere’s nothing that ground my gears more in past physical therapy jobs than a manager commenting on my productivity.What’s your cancel no/show rate?How many patients did you see?How many units did you bill?ARGH!Sure, I had a few cancellations last week. My patients were sick! Do you want me to get sick, too? Then my productivity would go way down…And why did I only [...]
Marketing at MovementX
Marketing at MovementX Build a Career You Love MovementX has created an industry-leading process and support system to help you build the physical therapy job of your dreams. We have written a lot about marketing at MovementX. This page is meant to give you a broad overview of the many marketing structures we've designed to ensure you succeed and reach your goals. Our team feels the impact of these systems every day. Check it out below! ? [...]
The 5 Cs: What I’ve Learned as a MovementX Provider and Coach
The 5 Cs: What I’ve Learned as a MovementX Provider and Coach As both a practicing MovementX physical therapist and a coach for other MovementX providers, I've gained valuable insights that have shaped my approach to patient care, collaboration and professional development. In many ways, there are similarities between treating patients and coaching providers. In both cases, I’m helping someone reach their goals by empowering them with the resources and knowledge to do so. In each case, the patient [...]
Why Physical Therapists Should be Thriving
Why PTs Should be Thriving At CSM this year, in front of 15,000+ attendees, we held up a cardboard sign with a statement written on it that turned out to be a bolder proclamation than I thought. That sign said: PTs Should be Thriving Not Just Surviving While it seemed obvious to me and our team, and not particularly provocative, the reaction we received was one of surprise, delight, support, and excitement. The word ‘bold’ was used [...]
The 30 Things Patients Value Most: What Every PT Needs to Know
The 30 Things Patients Value Most: What Every PT Needs to Know As physical therapists, how many times have we heard the phrase “We have to show value of our services”? The word “value” is likely said hundreds of times at annual conferences and echoed throughout PT school classrooms. But do we actually have a deep understanding of this term? A detailed understanding of what your patients truly value is crucial—it can improve everything from your marketing efforts and [...]