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Why PT Productivity is the Wrong Measure – Part 2
Why PT Productivity is the Wrong Measure—Part 2And what MovementX measures insteadBack in part 1, we covered why productivity is the wrong measure to focus on, especially for organizations that want to create the best physical therapy jobs.Here in part 2, we will cover where MovementX aims efforts instead, as well as the philosophy behind why.But first, let’s start with a quick story. Best is Our StandardWhen Tom Brady left New England for a Tampa Bay team that was 7-9 the [...]
Why PT Productivity is the Wrong Measure – Part 1
Why PT Productivity is the Wrong Measure—Part 1Why most companies focus on it, and why MovementX does notThere’s nothing that ground my gears more in past physical therapy jobs than a manager commenting on my productivity.What’s your cancel no/show rate?How many patients did you see?How many units did you bill?ARGH!Sure, I had a few cancellations last week. My patients were sick! Do you want me to get sick, too? Then my productivity would go way down…And why did I only [...]
Marketing at MovementX
Marketing at MovementX Build a Career You Love MovementX has created an industry-leading process and support system to help you build the physical therapy job of your dreams. We have written a lot about marketing at MovementX. This page is meant to give you a broad overview of the many marketing structures we've designed to ensure you succeed and reach your goals. Our team feels the impact of these systems every day. Check it out below! 👇 [...]
The 5 Cs: What I’ve Learned as a MovementX Provider and Coach
The 5 Cs: What I’ve Learned as a MovementX Provider and Coach As both a practicing MovementX physical therapist and a coach for other MovementX providers, I've gained valuable insights that have shaped my approach to patient care, collaboration and professional development. In many ways, there are similarities between treating patients and coaching providers. In both cases, I’m helping someone reach their goals by empowering them with the resources and knowledge to do so. In each case, the patient [...]
The Death of the Non-Compete in Physical Therapy
The Death of the Non-Compete How MovementX was accused of “Tortuous Interference,” and why we are thrilled it won’t happen again. Non-Competes have been troubling me for a long time, both as a physical therapist and an employer. One story was so painful that I used it as an example of poor management in a class I teach at George Washington University DPT Program. Here’s the real situation: An owner of a private practice outpatient clinic had a problem [...]
Why Physical Therapists Should be Thriving
Why PTs Should be Thriving At CSM this year, in front of 15,000+ attendees, we held up a cardboard sign with a statement written on it that turned out to be a bolder proclamation than I thought. That sign said: PTs Should be Thriving Not Just Surviving While it seemed obvious to me and our team, and not particularly provocative, the reaction we received was one of surprise, delight, support, and excitement. The word ‘bold’ was used [...]
The 30 Things Patients Value Most: What Every PT Needs to Know
The 30 Things Patients Value Most: What Every PT Needs to Know As physical therapists, how many times have we heard the phrase “We have to show value of our services”? The word “value” is likely said hundreds of times at annual conferences and echoed throughout PT school classrooms. But do we actually have a deep understanding of this term? A detailed understanding of what your patients truly value is crucial—it can improve everything from your marketing efforts and [...]
Our Vision: 100 Thrive in ’25
100 Thrive in ‘25 Our Vision of Greatness It’s 5pm EST on Tuesday, December 12th 2025, when an email appears in the inbox of everyone at MovementX. Suddenly, celebrations commence. Virtual confetti is thrown. Congratulatory emails are sent. GIFs are shared on slack. Meals are ordered, and drinks start flowing. It’s official. MovementX has achieved its goal of 100 Thrive in ‘25. While the physical therapy industry still has its challenges, MX is a shining example of what can [...]
