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Am I Expected to Market? — Part 2
Am I Expected to Market? The Importance of Marketing in Physical Therapy Part 2: The How At MovementX, we have a unique take that promotes the best physical therapy job you can imagine—one that puts autonomy, flexibility, and transparency at the forefront of building a career you love. Back in Am I expected to market? Part 1: The Why, we covered exactly why we believe it’s so important to become great at physical therapy marketing. Here in Part 2, [...]
Am I Expected to Market? — Part 1
Am I Expected to Market? The Importance of Marketing in Physical Therapy Part 1: The Why Imagine a physical therapy job where you have the freedom to build a career you love—welcome to MovementX. At MovementX, we are redefining what the best physical therapy job looks like… one where autonomy, flexibility, and transparency lie at the core of building a career you love. While many things set MovementX apart from the typical physical therapy practice, two key aspects are [...]
A Week in the Flexible Life of a MovementX Provider
A Week in the Flexible Life of a MovementX ProviderAt MovementX, we believe in empowering physical therapists with the flexibility and autonomy they need to thrive personally and professionally. Say goodbye to the restrictive in-clinic model and hello to a flexible, fulfilling, and fun physical therapy career. Here’s a glimpse into what your week could look like as a MovementX physical therapist! Monday: Easing into the Week8:00 AM: Wake up leisurely, brew your favorite coffee, and take a moment to enjoy [...]
Why PT Productivity is the Wrong Measure – Part 2
Why PT Productivity is the Wrong Measure—Part 2And what MovementX measures insteadBack in part 1, we covered why productivity is the wrong measure to focus on, especially for organizations that want to create the best physical therapy jobs.Here in part 2, we will cover where MovementX aims efforts instead, as well as the philosophy behind why.But first, let’s start with a quick story. Best is Our StandardWhen Tom Brady left New England for a Tampa Bay team that was 7-9 the [...]
Why PT Productivity is the Wrong Measure – Part 1
Why PT Productivity is the Wrong Measure—Part 1Why most companies focus on it, and why MovementX does notThere’s nothing that ground my gears more in past physical therapy jobs than a manager commenting on my productivity.What’s your cancel no/show rate?How many patients did you see?How many units did you bill?ARGH!Sure, I had a few cancellations last week. My patients were sick! Do you want me to get sick, too? Then my productivity would go way down…And why did I only [...]
Marketing at MovementX
Marketing at MovementX Build a Career You Love MovementX has created an industry-leading process and support system to help you build the physical therapy job of your dreams. We have written a lot about marketing at MovementX. This page is meant to give you a broad overview of the many marketing structures we've designed to ensure you succeed and reach your goals. Our team feels the impact of these systems every day. Check it out below! 👇 [...]
The 5 Cs: What I’ve Learned as a MovementX Provider and Coach
The 5 Cs: What I’ve Learned as a MovementX Provider and Coach As both a practicing MovementX physical therapist and a coach for other MovementX providers, I've gained valuable insights that have shaped my approach to patient care, collaboration and professional development. In many ways, there are similarities between treating patients and coaching providers. In both cases, I’m helping someone reach their goals by empowering them with the resources and knowledge to do so. In each case, the patient [...]
The Death of the Non-Compete in Physical Therapy
The Death of the Non-Compete How MovementX was accused of “Tortuous Interference,” and why we are thrilled it won’t happen again. Non-Competes have been troubling me for a long time, both as a physical therapist and an employer. One story was so painful that I used it as an example of poor management in a class I teach at George Washington University DPT Program. Here’s the real situation: An owner of a private practice outpatient clinic had a problem [...]
