In challenging situations, there’s nothing more important than leaning on your values. AirBNB does this well. When the pandemic hit, they quickly moved to institute a blanket refund policy for their customers, helped hosts who experienced canceled stays, housed first responders, and even provided healthcare and job opportunities for the staff they were forced to lay off. During the recent crisis in Ukraine, they offered free housing to 100,000 Ukrainian refugees, and users have been purchasing AirBNB rentals from Ukrainian hosts, even though they are not staying.
At MovementX, we were not big enough to respond at that scale during the pandemic. But, at a time when most physical therapy organizations were shutting their doors, we chose to open ours.
While many physical therapists were getting laid off or furloughed, we opened our doors, brought on new providers, and tried to facilitate creative and safe ways to care for our community. The team channeled their ingenuity to develop online classes, host outdoor physical therapy sessions (when it was clearly safe to do so), fundraise for first responders, and more. It also happened to be one of the quickest periods of growth in our company’s history.